Set it & forget it
No one wants a bug invading their sacred spaces. Without Roach Motel, your food, children, home, and self are at risk of being in contact with a bug. We are displaying how important it is to protect these through visualizing what they look like in the eyes of a roach. What a roach has the potential of disturbing. By conveying what is at stake, we are encouraging young families to protect what matters most by purchasing the Motel.
Placing a Black Flag Roach Motel ad in a magazine puts the brand directly in front of homeowners looking for practical, effective solutions. It’s a smart way to catch attention in a setting where readers are already focused on improving their space.
Outdoor ad to stop pedestrians in their tracks, making their skin crawl at the thought of a bug in their sheets.
Instagram ad to be made to increase engagement through followers commenting whether or not they would fight a roach for their burger.
Billboard ad to be made to make passersby shudder as they imagine a roach crawling into their comfy sheets at home.
Roach-inspired glasses that will be placed next to the Roach Motel in stores for customers to see the roach’s perspective for themselves.
Demonstration of the glass’s intended use as a warning for what it may disturb in its presence.
Co-Creatives | Sydney Harsh, Eunice Pak