Get a Grip
Dewalt empowers consumers to take control of everyday repairs with reliable, easy-to-use tools built for real life. Many first-time fixers feel overwhelmed by home maintenance, unsure where to start or what tools to trust. This campaign speaks directly to them, positioning the MT-16 as the go-to starter tool that builds confidence, simplifies the process, and makes doing it yourself feel doable.
To be made to encourage onlookers to get a grip just as the MT-16 has appeared to be strong enough to pull the billboard banner off of the backdrop.
Short-form Instagram clip to be made to reach the younger target audience on socials.
Outdoor ad to be placed near bus stations to target those in transit who need to be reminded of their fix-ups at home.
Co-Creative | Kaitlin Bowens