The Better Egg
Today’s consumers want more than just food—they want food they can feel good about. Unlike conventional eggs, which often come from factory farms and may contain unwanted additives, Handsome Brook Farm Eggs come from pasture-raised hens cared for with ethical, organic practices. That means no harmful chemicals, no guilt—just clean, nutrient-rich eggs from a source that’s better for you, the hens, and the planet. Choosing Handsome Brook lets consumers nourish themselves while supporting a food system rooted in compassion and sustainability.
Magazine ad to be printed to inform consumers about this scary fact through incorporating the physical material that the consumer can reference.
Bus wrap ad that will capture the attention of pedestrians and passing cars through incorporating the physical bus in the message.
Social media ad to be posted on Instagram to incorporate the physical electronic they are holding to read the ad itself.
Outdoor ad to be placed on a billboard that targets those on the go, making viewers examine their own choice of eggs and face the fact that they may be ingesting some harmful ingredients.
Handsome Brooks egg carton that will display the unsettling fact about other eggs when customers are deciding between egg brands at the point of purchase.
Co-Creatives | Derrick Brown, Abigail Shavers